Door-to-door advertising folder still going strong

A whopping 13 million Dutch people read door-to-door advertising. Of course they also do this digitally, but the door-to-door paper version remains popular. Compared to last year the digital folder is gaining popularity, but 55% of Dutch people only the paper version only. These are the results from the NOM Folder Monitor 2017 based on research by Gfk. Door-to-door advertising is as powerful as ever.
It still pays to advertise with door-to-door paper folders since they are being read very well. But they are not only being read, people who read them do something with them: they make a purchase. Results of the research show that the folder is the most important way of getting people to make a purchase. 43% of households decide what they buy based on the folder – paper as well as digital.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

Logo Pmb C3 2

Kandidaten gezocht

Op zoek naar een inspirerende baan in de printmedia branche, meld je dan aan als kandidaat op printmediabanen.nl

De trainingen voor 2022 staan gereed. Kijk voor het volledige online aanbod van bestaande- en nieuwe trainingen op de website.

Elke week het nieuws van de printindustrie in de mailbox
Inschrijven:

* verplicht invulveld

BLOKBOEK.COM EN PRINTMEDIANIEUWS: HET OPTIMALE DOELGROEP BEREIK